For people doing business, in marketing their products to market has its own strategies. Surely we would run strategy succeed if customers are still buying and loyal to our products. Not an easy task to build the right marketing strategy.
Many ideas have sprung up about the marketing strategy, namuan of many ideas did not all fit in with what we are doing. There are some important things that we have to understand in market making strategies.
1. Aiming at a target market
Event marketing is reaching its target audience relatively attractive, effective and highly efficient and become integrated marketing solutions. The key is to give your target market something that appeals to them. Marketing that does not reach the target will be classified as waste, inefficient or junk
2. Focus on solutions
Give your target market what they want or what they are interested to see. This is what the customer really wanted. And when there is demand, half of your marketing work successfully. Products and services that have a high demand for attention first and more often.
3. Thought provoking
Thought provoking, extreme and totally unexpected, will get their attention and make people want to read more.
4. A message clear communication
Visual media or graphics to attract attention, but it is not the only tool to communicate your message. Expert famous advertising, David Ogilvy once said, “I do not regard advertising as entertainment or an art form but as an information medium. When I write an advertisement, I do not want you to know that just tells me creative. I want you interested until you buy the product. “You can not make other people pay attention to the messages being boring or unclear.
5. Marketing Strategy extreme
The fact is, the extreme marketing work. Negative things and mistakes actually get more attention from the public.
6. A strategy for the promotion of inter-related
All of this association offering something of value to potential customers that are interested. They all not only give you a piece of his attention but will improve the response to you as well.
To market the product by writing articles is currently a trend, but to make the articles should relate directly to the product to be marketed And to ensure the probability that your articles will be accepted, here are some important points to remember before you go into submissions.
1. Check and proofread your own article.
Some authors do not proofread their articles because they find it takes a lot of time. But if you want your articles to be accepted quickly and easily, it is your duty to make help out the publisher. How do you do this?
The first thing you should do is to check and review you grammar and spelling more than once. You might have missed something when you checked the first time around but you will come upon it the second or third time.
It is also best if you have and know someone that will review it for you. Ask that person to look for anything that does not seem right. This would be from grammar to sentence formation. They are more likely to see mistakes that you have missed.
When writing articles, you get very familiar with the content that you will not anymore aware of mistakes committed.
It is very easy for writers to miss out obvious mistakes. Adding some familiarity into them does not help either. You will just commit more because of this. By having someone read article, this problem will be eliminated.
2. Your articles should have value.
If you want free traffic for your site, articles are the best ways to do it. But keep in mind that they are not supposed to be an advertisement. That is why you are using them in the first place. Making your articles appear like one will make publishers delete them so fast you would not know what hit them.
Put yourself in the publishers shoes. Their primary concern is to look for some new, fresh and useful content to supply to their readers. For them, good articles are personal commentaries about the latest trend in the industry or reviews about a certain product.
Trying to include a link to your site is obviously advertising. The instant they see that, they dispose of them quickly without bothering to read that you have written a good content. All you efforts thrashed.
Try to go back to the time when you were just new in the article marketing business. You were hungry to get the freshest and the most valuable information. Your articles were all precious to you.
Every writer has the right to a resource box space at the end of each article. This will serve as your advertisement. And this is as far as you can go. Readers who have found your article interesting would surely want to go visit your site to get more information about you and what you are offering.
As small as they seem to be, resource boxes serve much greater purpose if you compare it with others that are promoting visibly and with obvious advertising mediums posted.
When writing your resource box, try to be as brief as you can. They do not have to be near as long as your article. Try to also limit the number of links you put into them. The standard resource box consist of only 4 to 5 lines.
3. Articles should be straight and up to the point.
An article is written with one key point in mind and that is to be informational. Do not beat around the bush, be as clear as you possibly can. Keep in mind that your readers are of varying intellectual capacity. Not all can understand idioms or figures of speech.
It is said that an article that is appears to be boring to you may be clear and understandable to your readers. You should have a writing style that is not too difficult to follow. Nothing turns a reader off more than reading an article that seem to go on circles.
Creating a quality article can be easy. Just try to consider your content, your readers and the publishers and you are on your way to a fast and steady start to profits.
Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.
Here are Internet marketing services that tailor their offerings to small businesses:
1st on the List Promotion
1st on the List Promotion is a full-service search engine optimization company based in Canada. The company focuses on search engine optimization, SEO website design and redesign and pay-per-click services. 1st on the List Promotion focuses on making Web page improvements so its clients’ sites are more accessible to search engines and more relevant to the searcher. The company’s search-engine-friendly website design and redesign services encompass usability improvements plus mobile website design so that websites can be easily found and properly displayed across all platforms, including PCs, laptops, tablets and other mobile devices. 1stonthelist.ca
435 Digital is a full-service digital marketing company. Among the services the company offers are search engine optimization, website development, paid search marketing, social media marketing and branded content development. Based in Chicago, 435 Digital also has offices in Pennsylvania, Maryland, Virginia, Connecticut, California and Florida. 435digital.com
Acumium is an online marketing company that specializes in developing digital marketing strategies for online businesses of all sizes. Among the marketing services the company provides are search engine optimization, paid search and display advertising, content marketing, Web analytics and reporting and branding, identity and value proposition. Acumium also offers a range of Web development and IT services, such as e-commerce website development, business website development, website design and IT consultancy. acumium.com
All My Web Needs
All My Web Needs is a full-service Internet marketing and Web design company based in Nashville, Tenn. The company’s services revolve around designing and upgrading websites, increasing a site’s visibility on search engines and maximizing exposure online. All My Web Needs’ SEO services include keyword research, customer targeting, visitor tracking, creating title and meta tags, creating site maps and indexes, cross linking, hyperlinking, code optimization, URL normalization, code optimization and increasing page speed. Social networking, Web hosting, domain registration, blogging and display advertising and graphic design are among the other services All My Web Needs offers. allmywebneeds.com
ArteWorks SEO offers online marketing services to both small and large businesses. The company specializes in search engine optimization, pay-per-click campaigns and social media management. ArteWorks works individually with each client to learn about its business needs, its industry and relevant search engine demographics. When providing social media services, ArteWorks incorporates any number of social media sites into their customized plan, including, but not limited to, Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube and Tumblr. ArteWorks SEO is based in Austin, Texas. arteworks.biz/
Ask8 provides Internet marketing services to small and medium sized businesses. The company’s services include website design, search engine optimization and pay-per-click marketing, email marketing, video marketing and social media management. Other services the company offers are content marketing, logo design, banner design and retail consulting. Ask8 provides potential clients a free, no obligation consultation. ask8.com
Brick Marketing, a search engine optimization company, provides a comprehensive approach to white hat SEO marketing, including SEO strategy, competitive website SEO analysis, SEO keyword research, on-site optimization, technical SEO implementation, white hat link-building strategy, content marketing and social media marketing management. The company, based in Boston, serves companies of all sizes, including both B2C and B2B businesses. brickmarketing.com
Bruce Clay Inc.
Bruce Clay Inc. is an Internet marketing company that provides search engine optimization services, pay-per-click advertising management, SEO-friendly Web design, information architecture, and social media and conversion rate optimization services. The company also offers its SEOToolSet, which includes integrated research tools, a comprehensive page analyzer, a search engine ranking monitor and initial link analysis. Bruce Clay Inc. is based in California, but also has offices in Europe, Japan, India and Brazil. bruceclay.com
Customer Magnetism is a full-service digital agency. The company offers a variety of search, social, content and design and development services. Specifically, their services include search engine optimization, link earning, reputation management, paid search engine advertising, local SEO, social media management, social media advertising and social media consulting. Among the other services they offer are content marketing, infographic marketing, email marketing, website design and development and mobile SEO and development. Customer Magnetism is based in Virginia Beach, Virginia. customermagnetism.com
Cyberset is an all-in-one Internet marketing company. Its services include search engine optimization, local Internet marketing, public relations and media marketing, pay-per-click advertising, social media marketing, video marketing, email marketing and mobile marketing. Cyberset also offers a range of website development services, such as custom Web design, e-commerce development, Web-based application development, eBay store design, YouTube channel design, website redesign, information architecture and blog design. Other services offered by Cyberset include analytics conversion tracking, AdWords conversion tracking and automated Google base-feed generation. Cyberset is based in Canoga Park, California. cyberset.com
DigitalSherpa is an online marketing company that specializes in content marketing and social media marketing. Its content marketing services include writing customized and unique content for websites, writing blogs and creating branded social media content. Additional services include social media management, social media marketing analytics and custom-built Facebook and Twitter pages. DigitalSherpa is based in Norcross, Georgia. digitalsherpa.com
Etude Technologies is an Internet marketing company based in Cincinnati, Ohio. The company offers a wide range of services designed for small businesses, including creating direct response websites, email marketing, search engine marketing, website analysis and video marketing. etudetech.com
First Port Marketing Solutions
First Port Marketing Solutions specializes in helping small business owners connect with current and future customers on the web. The full-service digital marketing agency works one-on-one with clients and offers website development, search engine optimization services, paid search marketing and social media management especially tailored to the small business niche. firstportmarketing.com.
iMajestic is a Los Angeles-based search engine optimization and Web design company. Among the areas iMajestic specializes in are SEO, pay-per-click optimization, local search optimization, Web development and design, conversion optimization, reputation optimization and management, professional content development and management, linguistic search behavior and social media marketing. imajestic.com
Increase Visibility is a California-based full-service digital marketing agency. Among the company’s portfolio of offerings are search engine optimization services, which include keyword research, conversion tracking, website optimization, code optimization, broken link audits, URL structure and formatting, orphaned page checks, HTML code and optimization, and image and data caching. Other services Increase Visibility provides for its clients are social media management, reputation management, local optimization, mobile marketing, pay-per-click management and professional Web development. Increasevisibility.com
Internet Marketing Ninjas
Internet Marketing Ninjas is a full-service Internet marketing and search engine optimization services company. Its Web marketing services include social media marketing, link building, local search optimization, pay-per-click advertising, content creation, Web design and conversion videos. The company offers a variety of SEO and Web tools, including a broken links tool, redirects and site crawl tool, an image and link analyzer, an on-page optimization tool and a social image resizer tool. Internet Marketing Ninjas is based in Clifton Park, New York. internetmarketingninjas.com/
Intrapromote offers a mix of search engine optimization, social media and content marketing services. The company creates custom strategies for each client, which ranges from small businesses to large brands. Specific search services include website analysis and optimization, keyword research, content marketing and Google + and maps optimization. Social media services include long-term social planning, crisis management planning and execution, community and channel management and in-house staff training. Intrapromote is based in Hudson, Ohio. intrapromote.com
Key Scouts is a full-service inbound marketing agency providing website promotion services and diverse Internet marketing solutions to clients worldwide, across all major industries. Among the services Key Scouts offers include on-page optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and Web consulting. Based in Oregon, Key Scouts also has an office in Israel. keyscouts.com
The Marketeering Groups provides all-inclusive digital marketing packages for small businesses. Packages include search engine marketing, social media marketing, website management and blogging. In addition, the company offers optional services such as graphic design, website updates, email marketing and ad management. marketeeringgroup.com/
The Marketing Zen Group
The Marketing Zen Group is a full-service online marketing and digital PR firm that provides strategy and implementation services for businesses, organizations and nonprofits. The company’s online marketing services include search engine optimization, pay-per-click management, website design and development, social media marketing, email marketing, content marketing, mobile marketing and reputation management. marketingzen.com
Main Street ROI
Main Street ROI provides online marketing services, consulting and training. The company specializes in search engine optimization and Google AdWords management, including specific SEO services in keyword research, competitor analysis, on-page optimization, local SEO optimization, blogging, white hat link building and SEO penalty repair. In addition, Main Street ROI sets up and manages Google AdWords campaigns for clients both big and small. mainstreetroi.com
Netmark provides a wide range of services, including search engine optimization, pay-per-click management, conversion rate optimization, conversion value maximization, social media marketing, comparison shopping, reputation management, email marketing, mobile marketing, consultation services and premium hosting. In addition, Netmark also offers web development, with staffers who specialize in php, asp, application development and website design. netmark.com
Search Agency is a Web.com company that specializes in online marketing for small businesses. Among the services offered include natural search engine optimization, link building solutions, pay-per-click management, SEO consulting, social media marketing, reputation management, local search optimization, and tracking and website analytics. Search Agency also provides website design and redesign services. The company also offers a variety of free SEO tools, including competition reports, page rank checkers and link popularity checkers. submitawebsite.com/
New York-based SEO Image offers a wide range of online marketing services to both small businesses and large corporations. The company specializes in search engine optimization, pay-per-click advertising, social media marketing and reputation management. SEO Image’s search engine optimization services include SEO audits, conversion marketing, content marketing and mobile SEO. Its social media marketing revolves around establishing brands in social circles so visitors gain an understanding of the business and what it has to offer. try.seoimage.com
SEOP is a digital marketing agency that offers a wide range of services, such as search engine optimization, pay-per-click management, mobile marketing, social media marketing and reputation management. The company’s services also include link building, affiliate marketing, Google analytics and website development and copywriting. SEOP has its own lab where it tests more than 10,000 different websites in order to see in real time how their SEO impacts against the algorithm shifts. This allows the company to collect data faster and test what works before it becomes a large-scale rollout of the newest algorithms. Based in California, SEOP also has offices in New York and London. seop.com
Server Side Design
Server Side Design, also known as SSD Fair Marketing, is a Texas-based website marketing and website advertising company that specializes in search engine optimization, pay-per-click advertising, social media marketing, local marketing, mobile marketing and video marketing. The company’s SEO and social media marketing campaigns are tailored to meet each of its client’s goals. Fairmarketing.com
Steven Cortez Digital Marketing Consulting
Steven Cortez Digital Marketing Consulting offers a range of small business services, including online marketing, search engine optimization, pay-per-click management, email marketing, web design and graphic design. The company provides all potential customers with a free consultation. stevencortez.com
Straight North is a digital Internet marketing agency that provides firms throughout the U.S. with a wide range of online marketing services, such as search engine optimization, pay-per-click management, display advertising and email marketing. Specific SEO services include keyword research, on-site optimization, content marketing and link building. The company’s display advertising services include retargeting, contextual targeting and site targeting. Straight North also offers Web design and development services. https://www.straightnorth.com/
Updentity provides online advertising solutions for non-profit organizations and for-profit businesses. The company creates one-of-a-kind advertising campaigns for specific organizational goals and objectives. In an effort to provide low cost, to no cost online advertising, Updentity pairs nonprofits with for profit sponsors. The company, an operating unit of Bashpole Software, Inc., also performs marketing functions including database cleaning and lead generation. updentity.com
WebiMax offers businesses of all sizes a range of online marketing services, including search engine optimization, search engine marketing, paid search advertising, social media advertising, social media monitoring, website design and development, reputation management, link removal, email marketing and lead generation. When working with its clients, WebiMax starts with a strategy and discovery phase and then creates a complete marketing plan encompassing development, design, implementation and analytics. Based in New Jersey, WebiMax also has offices in New York City, London and Sydney. webimax.com
WebMetro provides services to all types of businesses, ranging from online companies to Fortune 500 corporations. The company specializes in search marketing, user engagement and online media. Its search marketing services include search engine optimization, pay-per-click advertising, content marketing, mobile search optimization and comparison search. Among its user engagement offerings are creating landing pages, building microsites, conversion rate optimization, prospect cultivation and social marketing. WebMetro’s online media services include display advertising, email advertising, social advertising, video advertising and affiliate advertising. WebMetro is based in San Dimas, California. webmetro.com
BreezeAds.coms contextual (Pay per Click) PPC Advertising system is quickly becoming the choice of cutting edge up and coming advertisers and established companies looking for the easiest and most effective way to advertise in the Web 2.0 generation. And it is very easy to understand why their network is so popular. With BreezeAds.com, you, as the advertiser choose exactly how much to spend. By being in complete control of bids, you get to set your own daily, weekly and monthly budgets and change them as needed. You also get to set the maximum bid that you can pay per click in competitive situations. Of course, the higher the bid, the better position your ads get on the BreezeAds.com Publisher network, but its all up to you, the advertiser and what you can do.
Getting started is super easy as well. On BreezeAds.com, you go to the Advertiser Sign-Up Form, compose your first campaign (including images)-and submit the form. Once your account is open, you add a deposit, whatever amount you deem appropriate. It should be at least $10 to start, but there are no limits on how long you have to spend whatever you deposit. Also, there are many options to pay (in U.S. dollars) with PayPal, AlertPay or even bank wire transfer. Usually, once your account is set up and funded, approval is nearly immediate.
You just have to be sure that :
(1) you have enough funding for the submitted campaign;
(2) you have specified the current date or one in the future (if you erroneously select a date in the past, your ads wont be displayed);
(3) your Minimum CPC bid is equal to or higher than other advertisers for the same contextual network category.
You can figure this out easily by clicking View Recommended CPC, and then bidding the same or more.
That is the whole process and after the first time, it takes just a few minutes. Then the BreezeAds system takes over and their algorithms match you with the right Publisher sites for your ads to get the best exposure. Their high tech support monitoring analyzes each and every click and impression your ad gets to make sure you get high quality traffic. They automatically filter fraudulent traffic with their IP geo locator and secure solutions. Basically, once you submit your ad and deposit, they do all the work to make sure your ads get the best and most views possible by the appropriate audience contextually. Their customer support is always available and they can help you troubleshoot any problems you might have. BreezeAds.com works with you to keep the quality high and the traffic real, all within your budget.
You probably already bored with your routine office work, and maybe you see some people succeed with online entrepreneurship so that you are interested to try it. Starting a business online is easy but practically difficult, unlikely but real and that’s online business. That must be understood when doing business online is the knowledge of Online Marketing. Here is the secret information into an online marketing success is taken from page www.copyblogger.com
Actually, there are three secrets that work together. To be blunt, these three magic success secrets separate the winners from the losers. Master them and you’ll start to move forward. Slowly at first, then you’ll pick up momentum and things will start to move amazingly quickly. No baloney, no tricks. These three secrets are . . .
#1: Take action
Every year, hopeful entrepreneurs buy millions of dollars’ worth of “how to succeed” or “how to start a business” products. The market isn’t limited to doing business online, but the idea of working at a computer making “six-figure incomes in our pajamas” is especially irresistible.
95% of the customers for these products will spend thousands of dollars, then turn around looking for the next magic pill before their credit card gets a chance to cool off. So are online marketing products all garbage? Are they just hype and spin?
There are some junky products out there, but the truth is that many of them are excellent. The “gurus,” as they’re (not always affectionately) called, have a lot of sound advice to give. Their advice can make you lots of money, if you know the success secret:
You actually have to do something with the advice.
Most customers for “business opportunity” products value the dream more than they do the result. They want to get out of the cubicle, out of their crummy apartment, out of credit card debt. They might even want it desperately. But they don’t take action.
I’m not saying this to be flippant or harsh. It’s not actually all that easy to go from advice to action. If you don’t have a good track record for that, if you’ve spent a lot of time or money on how-to products but never really done anything with it, you may believe you’ll never master it.
Your new productivity methodology
Get a little notebook. This is your to-do list for your project.
If you’re a content marketer, most of your actions will revolve around creating content, creating products, or delivering services. Be sure and maintain a long list of content ideas, so you’re never at a loss when it’s time to knock out a post or a podcast.
Write down all the actions you must take to get you to the next step. Add more actions as you think of them. Cross them off when you’re done. When the list is a mess, rewrite it.
You don’t need an elaborate system that wastes more time than it frees up. Your system only needs to help you know what to do next.
Work every day (7 days a week, no exceptions), even if some days you only have 15 minutes. Working every day will increase your productivity by spurring your unconscious mind to come up with more ideas. This is helpful for entrepreneurs, and critical for content marketers.
Make a daily habit of one hour of action on your biggest goal. You’ll be astonished at how quickly you start to make progress. Ready, Fire, Aim author Michael Masterson recommends an hour of work on your dream goal every morning, as a way to start your day with a terrific rush of productivity. I’ve been doing just that for the past few months, and I’m starting to get used to the “whooshing” sound as the pieces fall into place. Not only does it work, it feels great too.
You can spend that hour all at once, or divide it into two or three pieces. Make it work for you. And once you develop the hour-a-day habit, you’ll actually find yourself making excuses to do more work on your project.
Success is built on lots of small steps. Start taking them. You’ve built this up in your head to be 1,000 times harder than it is. The fact that you have historically been terrible at getting stuff done is not relevant at all.
Just start taking action. It honestly is that simple.
#2: Have a plan
The down side of “just taking action” is that if you do a lot of random tasks, you tend to get a lot of random results.
You need to put together a simple, reasonably logical plan. If you want notoriety and attention for its own sake, put together a Paris Hilton sort of plan. If you want credibility and trust from your customers, make it more of a Copyblogger kind of plan.
There’s an old saying that when the only tool you have is a hammer, every problem tends to look like a nail. Fight that kind of thinking as much as you can. Your plan may call for expertise you don’t have, or actions you aren’t very good at. So make some room in your plan to partner with someone else. If you’re great at connecting with customers but lousy at technology, find a partner whose strengths and weaknesses perfectly complement yours. Believe me, that person is out there and wants desperately to work with you.
Making too many plans can be the enemy of success secret #1. Be sure your plan has plenty of room for “actions I will take.”
For most of us, grandiose plans don’t get implemented. It’s great to have spectacular goals, if that inspires you. But put together plans for relatively simple, manageable projects. A dumb, simple little project that gets done is infinitely more valuable than an impressive one that gets 99% done.
The reason “back-of-the-napkin” project planning is a cliché is because simple, compact plans tend to get put into action, while 1,000-page strategies to create business empires tend to gather dust.
Keep your project plan in your little notebook. If your plan doesn’t fit into a small notebook, make a smaller plan.
If you want to make a million dollars online, start with a project to make $10. Figure that out, then scale it. It sounds simplistic and even silly, but it works.
#3: Your secret sauce is you
This is the one that’s going to take #1 and #2 to a completely new level. Success secrets #1 and #2 can make you a decent living. Add #3 to those and you’ll start to create an extraordinary business that supports a meaningful life.
As a content marketer, you’re going to need to create interesting, useful and compelling content pretty much every day you’re in this business. Your blog posts, free reports and email newsletters all contribute to one goal: to establish you as a trusted authority on your topic.
If you’re just going to regurgitate the usual stuff in a lame me-too blog, you’re not going to find too many customers. You’re betting off spending your time surfing or skateboarding — at least with those, you’ll get some exercise and you might meet somebody cute.
You have a unique view of your market’s problems. You have a unique set of techniques and approaches to solve those problems. You have a unique set of experiences to put the problems in a fresh light. Share those unique perspectives in your content.
If you need more expertise to establish yourself as a credible authority, get out and start asking questions. Be a reporter. Look for case studies. Look for real-life examples, even if they’re tiny. Look for lessons in your own life. Make connections no one’s made yet. Bring someone else’s expertise to light in a new way.
If you’re a Franciscan monk, write about the Franciscan monk’s guide to brewing better beer. If you’re a doting parent, write about the toddler’s guide to success. If you’re an indentured servant for a big corporation, write about how to avoid doing all the really dumb stuff your company does.
There will always be people — often thousands of people — who know more than you do. Acknowledge that so you stay humble and open. Then put it to one side and speak up anyway.
Keep whittling down your topic until you’re speaking with an authentic voice about something you genuinely know and care about. Stay curious and you’ll find the path that works for you and only for you.
The real secret
Nearly everyone will read this, feel inspired for about 45 seconds, then go off to hit Starbucks and check out what the hottie on the 2nd floor is wearing today.
But you’re going out at lunch today to pick up your small notebook. As soon as you get back, you’re going to scribble a simple plan and a good handful of actions that will make the plan happen. You’re going to put some thought into how you can execute this plan in your own inimitable way.
You’ll make 10 minutes and take an action today, even if it’s small. Tomorrow morning, you’ll start working for an hour every day, 7 days a week, toward your biggest goal. And just like that, you’ll be on your way to true, meaningful success, however you define it.
Send me a postcard when you’ve reached your dream. I’ll be very jazzed to hear from you.
source : www.copyblogger.com
Market and sell products that behavior is already a job as a marketing. But what is the measure of achievement as marketing can be said to be successful and unsuccessful? Target. Yes target of becoming a benchmark achievement as marketing. How to determine targets for marketing? will discuss steps to determine the target so that conducted marketing achievement is reached. This also applies to online businesses.
principal of Sticky Marketing Club explains how you can identify your target customer
1. Understand the problems that you solve
The starting point in defining the target market for your proposition is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.
2. Paint a picture of the customer
Start to list all the different types of customers that suffer from the problems you solve. Once done, you can start to build up a picture of these customers. Group them by location – for example, high net worth individuals tend to live in certain postcodes. Group them by market sector – are they manufacturers, recruitment agents, and so on.
Ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible.
3. Who will gain from the value in your offer?
– To whom will these problems be most troublesome?
– Who will have the most to lose by not dealing with these issues?
If you can demonstrate that the cost of NOT sorting out the problems is GREATER than the cost of dealing with them, then your case becomes compelling.
Remember to take into account aspects like emotional upheaval, stress and the risk to reputation when implementing your solution, as well as a bottom line cost. It is all these factors that make up the value in your offering.
4. Think about your market
Today we live in the world of niche. For example, we are no longer prisoners of television schedules. We can watch what we want at our convenience from almost anywhere in the world; meaning every person can enjoy a unique viewing experience.
The web is fantastic at delivering personalised products and services, cutting out many of the distribution challenges that previously existed.
It is these factors that mean it is a more effective strategy to be a big fish in a small pond rather than the other way round. It will be easier to build your reputation and gain referrals. You will also find you get more from your marketing endeavours.
Therefore, with the previous knowledge gained, start to segment your market. Do you want to work:
* with particular types of people – high net worth individuals, men, women, golfers, and so on?
* in certain geographical locations – Peterborough, The North West, and so on?
* around tight market sectors – manufacturers or accountants, and so on?
5. Look internally at your company
One way of deciding on the right markets to pursue is to think about your company and your business.
– Do you have particular areas of expertise?
For example, have you a lot of experience in particular markets, such as working with lawyers?
– Do you have unique knowledge of a specific geographical area?
– Are you better at getting on with certain types of people?
All these factors could help you establish a particularly attractive offering.
Take an accountant working alone in Manchester, for example. For a start, working all over the country is probably not practical. They may therefore decide to only work with clients in the North West.
It may be that before going alone they worked in-house for a couple of different entrepreneurial businesses. Therefore, the accountant may decide to make their marketplace ‘Entrepreneurs in the North West’.
Suddenly, if you are an entrepreneur in the North West, this is an accountant probably worth knowing. By solely working in this area they are more likely to introduce you to the right people and have more market knowledge of schemes and funding available to entrepreneurs.
Meanwhile, by concentrating in this marketplace, the accountant knows which websites to look at and belong to, which publications to read and possibly write for, and which networks to attend. Within this market it will be quite easy for the accountant to become known. Without limiting their market it would almost be impossible to know where to start.
6. What else is available?
Once you have decided the answers to some of these questions you must look at the market to see what else is available. The question you must have an answer to is:
– Why am I uniquely placed to solve the problem?
It may be that for some marketplaces there is no answer. However, in certain sectors or geographical locations there may be a compelling response to that question.
If you are unable to answer the question, you either have the wrong target market or the wrong offering. In this case, more work will need to be done before you start targeting your potential customers.
Written by Grant Leboff of Sticky Marketing Club.
Source : http://www.marketingdonut.co.uk
Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media.
One of the newer search engine ranking factors that I predicted will become more popular this year is “overall visitor engagement,” particularly through social media. In fact, Google admitted that, in 2009, it embarked on a 10-year plan to integrate social media data into its organic search algorithm.
Therefore, combining content updates on your website with social media sites such as Twitter, Facebook, and Instagram can lead to greater engagement and more site visits, resulting in higher search ranking.
This is particularly true for a local business. You should keep everything, from location details to hours of operation to prices, up to date.
But what about other types of content? What else should you be posting to your website and social media accounts on a regular basis? Let’s look at four options and discuss the benefits of each.
1. Add a Blog to Your Website
A blog is ideal for regularly posting updates about your products, services, customers, and the local community. Consider these ideas, for blog posts:
Take a photo of customers who visit your store or business frequently and post their story. Conduct an interview where you ask customers questions about themselves and get their recommendations on ways to make your business better at serving them. Then, publish the interview and photos to your blog, with their permission. Follow up with a post on Twitter, Facebook, Google Plus, and Instagram, with a link back to your blog post. Regular postings like this will keep your fans and followers engaged. They will see that yours is a business that cares about its customers.
Take pictures of your business at different times of year — even one per week (or day). Update the blog with the latest photos, describing each one. Also, post the photos to your social media accounts with a link back to your site, and update your local listings on sites such as Google My Business, Bing Places, and Yahoo Local with the photos.
Feature a particular product, service, or even an entrée (if you’re a restaurant) on a regular basis.
Find “horror stories” related to your business, and include photos. If you’re a dry cleaner, for instance, post about a really dirty wedding dress that you cleaned. Find out about the bride and how the dress got so dirty. Regardless of the nature of your business or industry, I’m sure there’s a “horror story” you could write about, post on the blog, and share on social media.
2. Connect with Community Influencers
Use social media to connect with influential people in your community, such as a local television personality, radio DJ, the mayor, or another prominent figure. And don’t just follow them, but react to their posts and tweets with likes, shares, and comments.
I happen to live in a large television market, Dallas, and connect with many local television personalities regularly via Twitter. You may be surprised to know that they will respond and have conversations with you, even when they’re on the air. (During commercial breaks at least.)
Connecting with local personalities will help you in the long run because, whenever you have a story to tell, they are more apt to listen and will help you promote it through social media if you connected with them previously.
3. Take Something Viral
Even though yours is a local small business, that doesn’t mean that you cannot do something that will go viral.
When something “goes viral” on social media, people will start engaging with your business and will search for your brand or company name — and search engines will take notice as a result.
For example, a local hair salon I worked with on website optimization was doing something that I thought worth promoting. If you were unemployed and going on a job interview, you could come to the hair salon, and a member of the staff would do your hair for free.
[T]he hair salon received some outstanding local news coverage, which we leveraged by creating fresh content.
I mentioned this to some local news personalities with whom I was connected on social media, and also wrote and distributed a press release to local news outlets. As a result, the hair salon received outstanding local news coverage, which we leveraged by creating fresh content.
We added a blog post and an article on the website and posted photos of the news media that showed up to report on the story to the salon’s website and social media channels.
4. Connect with Your Local Community
Your business is a big part of the community. One way to connect with it is through local events.
When an event is taking place, take some photos and post them to your website and social media accounts. It’s possible that your fans and followers will share them, and others in the community will be made aware of your business.
Source : http://webmarketingtoday.com
The major search engines offer this kind of advertising. Advertising that is driven with keywords popular keywords are searched on and if you have the highest bid your ad appears first in the list of ads on the search page. The search engine displays your ad and when someone clicks on it you pay for the click. It is a really great way to advertise and get lots of hits to your website. But do not think it is all easy. If you do not watch very close you could make some costly mistakes. Like an ad that gets lots of clicks and no sales. You can run up a very big advertising bill very fast.
So you are just starting out you have built a great website ready to sell your product or service what do you do to get traffic. It takes time to get listed with the major search engines to start getting traffic from them. A very quick and dirty answer is by using PPC or pay per click advertising. PPC can produce results very fast within hours of putting up your ad you can start getting traffic.
All the expert say Google is by far the best resource for PPC advertising. The others offer it at different rates. The biggest search engine gets the lion’s share of the traffic so it would be your best bet for fast results. Their service provides a lot of training and help picking the keywords and a very good interface for setting up your campaigns. You can program your daily limit you want to spend, start and stop times for your ads. They also have utilities to do some analysis on how your ads are doing.
A very easy way to get an understanding of what PPC is and how it works is go to one of the major search engine sites. Go to their search bar and type in a word like (boat) and press enter and see what comes up. In the main body you will get what is referred to as content information. It comes from thousands of sources. Like Websites, blogs. Forums, Articles and many more places. Then down the right hand side of the page are the PPC Ads. Try adding (boat service) to your search and see what comes up. You can put in phrases and ad brackets or quotes to get different search results. Play with it so you can get a feel for how the search engines find what people are looking for from the keyword or key phrases.
After you design your add you will bid on the keyword or phrases to make your ads appear in the searches. The cost of the bids can be as low as $.05 cents to hundreds of dollars a click for a phrase of keyword that is in a very big demand and very popular. The higher your bid the higher your ad placement will be. It may not be the most important thing to be first as it is to be on the first page. The people doing the searching will select from the first page and rarely if ever go more than 3 pages looking for something. The majority of clicks come from the first 10 ads and the first 3 spots are the best. One great thing about PPC advertising is the fast results and being able to change the ad for different results and not having to wait very long. To learn how to do this kind of advertising find and read some books on the subject get two or three points of view for the best results. There is a lot of trial and error with PPC but the rewards are bigger than any other kind of advertising. So just remember to do your home work first.
David Nettles lives in South Florida and runs his home-based business full-time. He is also the publisher of http://www.businessathomeincome.com