Monthly Archives: February 2016

PPC Most effective way to advertise in the Web 2.0 generation

BreezeAds.coms contextual (Pay per Click) PPC Advertising system is quickly becoming the choice of cutting edge up and coming advertisers and established companies looking for the easiest and most effective way to advertise in the Web 2.0 generation. And it is very easy to understand why their network is so popular. With BreezeAds.com, you, as the advertiser choose exactly how much to spend. By being in complete control of bids, you get to set your own daily, weekly and monthly budgets and change them as needed. You also get to set the maximum bid that you can pay per click in competitive situations. Of course, the higher the bid, the better position your ads get on the BreezeAds.com Publisher network, but its all up to you, the advertiser and what you can do.

Getting started is super easy as well. On BreezeAds.com, you go to the Advertiser Sign-Up Form, compose your first campaign (including images)-and submit the form. Once your account is open, you add a deposit, whatever amount you deem appropriate. It should be at least $10 to start, but there are no limits on how long you have to spend whatever you deposit. Also, there are many options to pay (in U.S. dollars) with PayPal, AlertPay or even bank wire transfer. Usually, once your account is set up and funded, approval is nearly immediate.

You just have to be sure that :

(1) you have enough funding for the submitted campaign;

(2) you have specified the current date or one in the future (if you erroneously select a date in the past, your ads wont be displayed);

(3) your Minimum CPC bid is equal to or higher than other advertisers for the same contextual network category.

You can figure this out easily by clicking View Recommended CPC, and then bidding the same or more.

That is the whole process and after the first time, it takes just a few minutes. Then the BreezeAds system takes over and their algorithms match you with the right Publisher sites for your ads to get the best exposure. Their high tech support monitoring analyzes each and every click and impression your ad gets to make sure you get high quality traffic. They automatically filter fraudulent traffic with their IP geo locator and secure solutions. Basically, once you submit your ad and deposit, they do all the work to make sure your ads get the best and most views possible by the appropriate audience contextually. Their customer support is always available and they can help you troubleshoot any problems you might have. BreezeAds.com works with you to keep the quality high and the traffic real, all within your budget.

Do You want success in online marketing, you should be doing this

You probably already bored with your routine office work, and maybe you see some people succeed with online entrepreneurship so that you are interested to try it. Starting a business online is easy but practically difficult, unlikely but real and that’s online business. That must be understood when doing business online is the knowledge of Online Marketing. Here is the secret information into an online marketing success is taken from page www.copyblogger.com

Actually, there are three secrets that work together. To be blunt, these three magic success secrets separate the winners from the losers. Master them and you’ll start to move forward. Slowly at first, then you’ll pick up momentum and things will start to move amazingly quickly. No baloney, no tricks. These three secrets are . . .
Success secret

#1: Take action

Every year, hopeful entrepreneurs buy millions of dollars’ worth of “how to succeed” or “how to start a business” products. The market isn’t limited to doing business online, but the idea of working at a computer making “six-figure incomes in our pajamas” is especially irresistible.

95% of the customers for these products will spend thousands of dollars, then turn around looking for the next magic pill before their credit card gets a chance to cool off. So are online marketing products all garbage? Are they just hype and spin?

There are some junky products out there, but the truth is that many of them are excellent. The “gurus,” as they’re (not always affectionately) called, have a lot of sound advice to give. Their advice can make you lots of money, if you know the success secret:

You actually have to do something with the advice.

Most customers for “business opportunity” products value the dream more than they do the result. They want to get out of the cubicle, out of their crummy apartment, out of credit card debt. They might even want it desperately. But they don’t take action.

I’m not saying this to be flippant or harsh. It’s not actually all that easy to go from advice to action. If you don’t have a good track record for that, if you’ve spent a lot of time or money on how-to products but never really done anything with it, you may believe you’ll never master it.

That’s BS.
Your new productivity methodology

Get a little notebook. This is your to-do list for your project.

If you’re a content marketer, most of your actions will revolve around creating content, creating products, or delivering services. Be sure and maintain a long list of content ideas, so you’re never at a loss when it’s time to knock out a post or a podcast.

Write down all the actions you must take to get you to the next step. Add more actions as you think of them. Cross them off when you’re done. When the list is a mess, rewrite it.

You don’t need an elaborate system that wastes more time than it frees up. Your system only needs to help you know what to do next.

Work every day (7 days a week, no exceptions), even if some days you only have 15 minutes. Working every day will increase your productivity by spurring your unconscious mind to come up with more ideas. This is helpful for entrepreneurs, and critical for content marketers.

Make a daily habit of one hour of action on your biggest goal. You’ll be astonished at how quickly you start to make progress. Ready, Fire, Aim author Michael Masterson recommends an hour of work on your dream goal every morning, as a way to start your day with a terrific rush of productivity. I’ve been doing just that for the past few months, and I’m starting to get used to the “whooshing” sound as the pieces fall into place. Not only does it work, it feels great too.

You can spend that hour all at once, or divide it into two or three pieces. Make it work for you. And once you develop the hour-a-day habit, you’ll actually find yourself making excuses to do more work on your project.

Success is built on lots of small steps. Start taking them. You’ve built this up in your head to be 1,000 times harder than it is. The fact that you have historically been terrible at getting stuff done is not relevant at all.

Just start taking action. It honestly is that simple.
Success secret

#2: Have a plan

The down side of “just taking action” is that if you do a lot of random tasks, you tend to get a lot of random results.

You need to put together a simple, reasonably logical plan. If you want notoriety and attention for its own sake, put together a Paris Hilton sort of plan. If you want credibility and trust from your customers, make it more of a Copyblogger kind of plan.

There’s an old saying that when the only tool you have is a hammer, every problem tends to look like a nail. Fight that kind of thinking as much as you can. Your plan may call for expertise you don’t have, or actions you aren’t very good at. So make some room in your plan to partner with someone else. If you’re great at connecting with customers but lousy at technology, find a partner whose strengths and weaknesses perfectly complement yours. Believe me, that person is out there and wants desperately to work with you.

Making too many plans can be the enemy of success secret #1. Be sure your plan has plenty of room for “actions I will take.”

For most of us, grandiose plans don’t get implemented. It’s great to have spectacular goals, if that inspires you. But put together plans for relatively simple, manageable projects. A dumb, simple little project that gets done is infinitely more valuable than an impressive one that gets 99% done.

The reason “back-of-the-napkin” project planning is a cliché is because simple, compact plans tend to get put into action, while 1,000-page strategies to create business empires tend to gather dust.

Keep your project plan in your little notebook. If your plan doesn’t fit into a small notebook, make a smaller plan.

If you want to make a million dollars online, start with a project to make $10. Figure that out, then scale it. It sounds simplistic and even silly, but it works.
Success secret

#3: Your secret sauce is you

This is the one that’s going to take #1 and #2 to a completely new level. Success secrets #1 and #2 can make you a decent living. Add #3 to those and you’ll start to create an extraordinary business that supports a meaningful life.

As a content marketer, you’re going to need to create interesting, useful and compelling content pretty much every day you’re in this business. Your blog posts, free reports and email newsletters all contribute to one goal: to establish you as a trusted authority on your topic.

If you’re just going to regurgitate the usual stuff in a lame me-too blog, you’re not going to find too many customers. You’re betting off spending your time surfing or skateboarding — at least with those, you’ll get some exercise and you might meet somebody cute.

You have a unique view of your market’s problems. You have a unique set of techniques and approaches to solve those problems. You have a unique set of experiences to put the problems in a fresh light. Share those unique perspectives in your content.

If you need more expertise to establish yourself as a credible authority, get out and start asking questions. Be a reporter. Look for case studies. Look for real-life examples, even if they’re tiny. Look for lessons in your own life. Make connections no one’s made yet. Bring someone else’s expertise to light in a new way.

If you’re a Franciscan monk, write about the Franciscan monk’s guide to brewing better beer. If you’re a doting parent, write about the toddler’s guide to success. If you’re an indentured servant for a big corporation, write about how to avoid doing all the really dumb stuff your company does.

There will always be people — often thousands of people — who know more than you do. Acknowledge that so you stay humble and open. Then put it to one side and speak up anyway.

Keep whittling down your topic until you’re speaking with an authentic voice about something you genuinely know and care about. Stay curious and you’ll find the path that works for you and only for you.
The real secret

Nearly everyone will read this, feel inspired for about 45 seconds, then go off to hit Starbucks and check out what the hottie on the 2nd floor is wearing today.

But you’re going out at lunch today to pick up your small notebook. As soon as you get back, you’re going to scribble a simple plan and a good handful of actions that will make the plan happen. You’re going to put some thought into how you can execute this plan in your own inimitable way.

You’ll make 10 minutes and take an action today, even if it’s small. Tomorrow morning, you’ll start working for an hour every day, 7 days a week, toward your biggest goal. And just like that, you’ll be on your way to true, meaningful success, however you define it.

Send me a postcard when you’ve reached your dream. I’ll be very jazzed to hear from you.

 

source : www.copyblogger.com

Target becoming a benchmark achievement as marketing

Market and sell products that behavior is already a job as a marketing. But what is the measure of achievement as marketing can be said to be successful and unsuccessful? Target. Yes target of becoming a benchmark achievement as marketing. How to determine targets for marketing? will discuss steps to determine the target so that conducted marketing achievement is reached. This also applies to online businesses.

principal of Sticky Marketing Club explains how you can identify your target customer

1.  Understand the problems that you solve

The starting point in defining the target market for your proposition is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.

2. Paint a picture of the customer

Start to list all the different types of customers that suffer from the problems you solve. Once done, you can start to build up a picture of these customers. Group them by location – for example, high net worth individuals tend to live in certain postcodes. Group them by market sector – are they manufacturers, recruitment agents, and so on.

Ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible.

3. Who will gain from the value in your offer?

Ask yourself:

– To whom will these problems be most troublesome?
– Who will have the most to lose by not dealing with these issues?

If you can demonstrate that the cost of NOT sorting out the problems is GREATER than the cost of dealing with them, then your case becomes compelling.

Remember to take into account aspects like emotional upheaval, stress and the risk to reputation when implementing your solution, as well as a bottom line cost. It is all these factors that make up the value in your offering.

4. Think about your market

Today we live in the world of niche. For example, we are no longer prisoners of television schedules. We can watch what we want at our convenience from almost anywhere in the world; meaning every person can enjoy a unique viewing experience.

The web is fantastic at delivering personalised products and services, cutting out many of the distribution challenges that previously existed.

It is these factors that mean it is a more effective strategy to be a big fish in a small pond rather than the other way round. It will be easier to build your reputation and gain referrals. You will also find you get more from your marketing endeavours.

Therefore, with the previous knowledge gained, start to segment your market. Do you want to work:

* with particular types of people – high net worth individuals, men, women, golfers, and so on?
* in certain geographical locations – Peterborough, The North West, and so on?
* around tight market sectors – manufacturers or accountants, and so on?

5. Look internally at your company

One way of deciding on the right markets to pursue is to think about your company and your business.

– Do you have particular areas of expertise?

For example, have you a lot of experience in particular markets, such as working with lawyers?

– Do you have unique knowledge of a specific geographical area?
– Are you better at getting on with certain types of people?

All these factors could help you establish a particularly attractive offering.

Take an accountant working alone in Manchester, for example. For a start, working all over the country is probably not practical. They may therefore decide to only work with clients in the North West.

It may be that before going alone they worked in-house for a couple of different entrepreneurial businesses. Therefore, the accountant may decide to make their marketplace ‘Entrepreneurs in the North West’.

Suddenly, if you are an entrepreneur in the North West, this is an accountant probably worth knowing. By solely working in this area they are more likely to introduce you to the right people and have more market knowledge of schemes and funding available to entrepreneurs.

Meanwhile, by concentrating in this marketplace, the accountant knows which websites to look at and belong to, which publications to read and possibly write for, and which networks to attend. Within this market it will be quite easy for the accountant to become known. Without limiting their market it would almost be impossible to know where to start.

6. What else is available?

Once you have decided the answers to some of these questions you must look at the market to see what else is available. The question you must have an answer to is:

– Why am I uniquely placed to solve the problem?

It may be that for some marketplaces there is no answer. However, in certain sectors or geographical locations there may be a compelling response to that question.

If you are unable to answer the question, you either have the wrong target market or the wrong offering. In this case, more work will need to be done before you start targeting your potential customers.

Written by Grant Leboff of Sticky Marketing Club.

 

Source : http://www.marketingdonut.co.uk

Combining content updates and Social Media to Improve SEO

Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media.

One of the newer search engine ranking factors that I predicted will become more popular this year is “overall visitor engagement,” particularly through social media. In fact, Google admitted that, in 2009, it embarked on a 10-year plan to integrate social media data into its organic search algorithm.

Therefore, combining content updates on your website with social media sites such as Twitter, Facebook, and Instagram can lead to greater engagement and more site visits, resulting in higher search ranking.

This is particularly true for a local business. You should keep everything, from location details to hours of operation to prices, up to date.

But what about other types of content? What else should you be posting to your website and social media accounts on a regular basis? Let’s look at four options and discuss the benefits of each.

1. Add a Blog to Your Website

A blog is ideal for regularly posting updates about your products, services, customers, and the local community. Consider these ideas, for blog posts:

Take a photo of customers who visit your store or business frequently and post their story. Conduct an interview where you ask customers questions about themselves and get their recommendations on ways to make your business better at serving them. Then, publish the interview and photos to your blog, with their permission. Follow up with a post on Twitter, Facebook, Google Plus, and Instagram, with a link back to your blog post. Regular postings like this will keep your fans and followers engaged. They will see that yours is a business that cares about its customers.

Take pictures of your business at different times of year — even one per week (or day). Update the blog with the latest photos, describing each one. Also, post the photos to your social media accounts with a link back to your site, and update your local listings on sites such as Google My Business, Bing Places, and Yahoo Local with the photos.

Feature a particular product, service, or even an entrée (if you’re a restaurant) on a regular basis.

Find “horror stories” related to your business, and include photos. If you’re a dry cleaner, for instance, post about a really dirty wedding dress that you cleaned. Find out about the bride and how the dress got so dirty. Regardless of the nature of your business or industry, I’m sure there’s a “horror story” you could write about, post on the blog, and share on social media.
2. Connect with Community Influencers

Use social media to connect with influential people in your community, such as a local television personality, radio DJ, the mayor, or another prominent figure. And don’t just follow them, but react to their posts and tweets with likes, shares, and comments.

I happen to live in a large television market, Dallas, and connect with many local television personalities regularly via Twitter. You may be surprised to know that they will respond and have conversations with you, even when they’re on the air. (During commercial breaks at least.)

Connecting with local personalities will help you in the long run because, whenever you have a story to tell, they are more apt to listen and will help you promote it through social media if you connected with them previously.
3. Take Something Viral

Even though yours is a local small business, that doesn’t mean that you cannot do something that will go viral.

When something “goes viral” on social media, people will start engaging with your business and will search for your brand or company name — and search engines will take notice as a result.

For example, a local hair salon I worked with on website optimization was doing something that I thought worth promoting. If you were unemployed and going on a job interview, you could come to the hair salon, and a member of the staff would do your hair for free.

[T]he hair salon received some outstanding local news coverage, which we leveraged by creating fresh content.

I mentioned this to some local news personalities with whom I was connected on social media, and also wrote and distributed a press release to local news outlets. As a result, the hair salon received outstanding local news coverage, which we leveraged by creating fresh content.

We added a blog post and an article on the website and posted photos of the news media that showed up to report on the story to the salon’s website and social media channels.
4. Connect with Your Local Community

Your business is a big part of the community. One way to connect with it is through local events.

When an event is taking place, take some photos and post them to your website and social media accounts. It’s possible that your fans and followers will share them, and others in the community will be made aware of your business.

Source : http://webmarketingtoday.com