Tag Archives: Adsense

Let the internet work for you as an internet marketing

Previous Internet is used only for business purposes, seeking information and news, shopping, and entertainment. But the trend that occurred in the last one decade the Internet to inspire people to get extra income. As usual internet marketing calls. Still, no one can guarantee success. So where to begin? Why at the beginning of course. Lets assume that you’re totally new to the whole concept of an online business. Lets build your Adsense or other PPC website from scratch.

1. Before you do anything, you must decide on what KIND of website youd like to have. Is it going to be an informational site? Something fun, like a joke site? Or maybe centered around a hobby or business you have offline? Whatever you decide on, please, make it something youre interested in. If you build a site strictly because someone told you that a site centered around web hosting will make you the most money, youll be very disappointed in the long run. The reason is simple. Do you know anything about web hosting? Does it interest you enough to do any kind of research on it? If not then youre going to have one heck of a tough time when it comes to actually promoting your site and getting surfers to it. Yes, it can be done, but its a lot easier if you pick something youre at least familiar with.

2. A domain name. Your WWW address on the web. ( http://www.thegiftedone.com is one of mine btw) There are many different schools of thought when it comes to domain names, so I wont go into it in this article. Lets just say that you should pick a domain that you like, that at least in some way pertains to your topic. Dont register Bizoooooogle.com and plan on making it into an empire. Register something that reflects the topic of your website.

3. A website. Yes, the actual website must exist. So heres where some work or some money might come into play. If you have the technical skills, then obviously, build it yourself. If you dont, then youre going to have to hire someone to build it for you. Might I suggest that you contact me for such services; [emailprotected] , shameless plug I know, but Ive built hundreds of PPC oriented websites for people, and I can help you too.

But if you want to be successful with Adsense or Yahoo Publisher, then just ANY website wont do. Your going to have to do several things. The main focus is that the website must be targeted and optimized for your target. If youre building a site focused on Caribbean Travel then you really dont want information on the local Motel 6. When building your website, stay on target, stay on the topic, it will pay off in the long run.

So now. Your website is done. Online. Looks great. When do the millions of dollars start rolling in? I know this sounds crazy, but I get asked questions like this every day. People just assume that as soon as their new website is up, the work is done. But I must tell you, at this point it hasnt even started. Let me break this to you gently. All your shiny new website is drum roll please. Its an AD. Yes, its simply a big advertisement, put up to attract visitors who in turn click your Adsense links, or Yahoo Publisher links, or some other PPC. The point is this. Your website is worth nothing if you choose not to PROMOTE your website/ad. Contrary to what many of the Gurus say, you cannot just sit back and wait for that number one listing in Google to come thru. You MUST promote.

If you would like to learn more about Adsense, YPN, or any other PPC oriented website, and more importantly, how to PROMOTE this type of affiliate website, theres just too much to cover in this article. So Ive set up a forum at http://www.affiliatewebsitedesign.com .

Let me be frank. The magic software or secret method to riches simply does not exist. The internet is just like the rest of the real world, your online business success is going to take work. So come join us and learn about what DOES work.

Till next time,
Chuck Crawford
http://www.affiliatewebsitedesign.com

affiliate programs most effective traffic-driving technique than banner advertising

The History of Affiliate Programs
E-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web”s most effective traffic-driving technique “” almost twice as effective as banner advertising.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazon”s Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Web”s composition. It”s also now widely heralded as the Web”s most cost-effective marketing vehicle.

Still, as affiliate marketing evolved, issues with the model have been exposed. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google”s AdSense and advertisers back. The result is a whole New World of opportunities for merchants, affiliate managers and affiliates.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up.

Merchants are also realizing that affiliates need better tools as well. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process.

It”s becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached.

It started with Google”s entry into the market. Google”s AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. The industry”s response was to tangle with the paid advertising side of the market. Google”s method is to pay out for ad space “” the same ad space that was used by affiliate marketers. That limits available inventory and changes the Web publisher”s expectations.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Why? To get guaranteed income from traffic. If you pay for traffic, you”re guaranteed to get it. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. However, this presents a problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. In either case only one has a vested interest in the campaign.

It”s clear from a handful of recent studies and reports that marketers are frustrated with the current process.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA”s 2005 Marketing Accountability Forum.

Also this summer, a MediaLife”s media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they”re doing (via MediaBuyerPlanner.com). A significant minority of the buyers “” about one in six “” have such a low opinion of representatives that they said only 10 or 20 percent are useful.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won”t.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Sure, they”re annoying sometimes, but I”m sure they find me equally so. It”s how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Most are okay, but there are a few really obnoxious ones I hate doing business with.”

Even with all the issues, the good news is that the affiliate community is still evolving. Organic search is becoming more competitive. CPM rates are going up. Paid search is becoming cost prohibitive and the need for cost effective online inventory is becoming stronger, causing the affiliate space to grow at ever increasing rates. As merchants, affiliate managers and affiliates become even more interwoven, the friction decreases and new forms of integration and aggregation are made possible.

I see it this way “” the race is on! In the last year the number of merchants offering affiliate programs has more than quadrupled. Literally, millions of websites now participate as affiliates “” from personal homepages at Geocities and Homestead to Fortune 500 companies. And now, more often then not, merchants with affiliate programs are also affiliates.

Whether termed affiliate marketing, collaborative commerce, revenue sharing or syndicated selling, the affiliate space leads the way in the ever changing landscape of online marketing and has become the Web”s fastest, simplest and most cost effective marketing vehicle.

As both merchants and affiliates continue to recognize the power of change, affiliate marketing”s best days are yet to come. In a few short years, affiliate-marketing looks to become the tail that wags the dog “” controlling the majority of the adverting and marketing dollars. Despite the less then impressive advancements in the advertising world and hype, affiliate marketing stays true to its origins as a better way of connecting buyers and sellers and rewarding those that facilitate those relationships.