The great way to advertise and get lots of hits to your website

The major search engines offer this kind of advertising. Advertising that is driven with keywords popular keywords are searched on and if you have the highest bid your ad appears first in the list of ads on the search page. The search engine displays your ad and when someone clicks on it you pay for the click. It is a really great way to advertise and get lots of hits to your website. But do not think it is all easy. If you do not watch very close you could make some costly mistakes. Like an ad that gets lots of clicks and no sales. You can run up a very big advertising bill very fast.

So you are just starting out you have built a great website ready to sell your product or service what do you do to get traffic. It takes time to get listed with the major search engines to start getting traffic from them. A very quick and dirty answer is by using PPC or pay per click advertising. PPC can produce results very fast within hours of putting up your ad you can start getting traffic.

All the expert say Google is by far the best resource for PPC advertising. The others offer it at different rates. The biggest search engine gets the lion’s share of the traffic so it would be your best bet for fast results. Their service provides a lot of training and help picking the keywords and a very good interface for setting up your campaigns. You can program your daily limit you want to spend, start and stop times for your ads. They also have utilities to do some analysis on how your ads are doing.

A very easy way to get an understanding of what PPC is and how it works is go to one of the major search engine sites. Go to their search bar and type in a word like (boat) and press enter and see what comes up. In the main body you will get what is referred to as content information. It comes from thousands of sources. Like Websites, blogs. Forums, Articles and many more places. Then down the right hand side of the page are the PPC Ads. Try adding (boat service) to your search and see what comes up. You can put in phrases and ad brackets or quotes to get different search results. Play with it so you can get a feel for how the search engines find what people are looking for from the keyword or key phrases.

After you design your add you will bid on the keyword or phrases to make your ads appear in the searches. The cost of the bids can be as low as $.05 cents to hundreds of dollars a click for a phrase of keyword that is in a very big demand and very popular. The higher your bid the higher your ad placement will be. It may not be the most important thing to be first as it is to be on the first page. The people doing the searching will select from the first page and rarely if ever go more than 3 pages looking for something. The majority of clicks come from the first 10 ads and the first 3 spots are the best. One great thing about PPC advertising is the fast results and being able to change the ad for different results and not having to wait very long. To learn how to do this kind of advertising find and read some books on the subject get two or three points of view for the best results. There is a lot of trial and error with PPC but the rewards are bigger than any other kind of advertising. So just remember to do your home work first.

David Nettles lives in South Florida and runs his home-based business full-time. He is also the publisher of http://www.businessathomeincome.com